The More You Ignore Me, the Jo Brand novel adaptation being produced by Genesius Pictures has begun shooting in the UK.

Keith English makes his feature directorial debut and is shooting the story of an unusual family in 1980s rural England for five weeks in Blackpool.

Sheridan Smith, Mark Addy, Ella Hunt, Sheila Hancock, RickyTomlinson, Lisa Stansfield, Tom Davies and Brand star.

The More You Ignore Me centres on a woman with mental health issues and her husband who struggle to provide a loving home for their awkward teenage daughter.

Debbie Gray of Genesius Pictures, who collaborated with The Little Film Company on Northern Soul, is producing.